The "Superpowers" commercial supports the Stop Child Abuse Now campaign.
In 2007-2008, there were 55 120 substantiated cases of child abuse nationally.
In 2007-2008, 34 279 children required court action in order to ensure their protection from abuse and neglect.
The number of children living away from their family for their own protection has almost tripled from 13 979 in 1996 to 31 166 in 2008.
